Focus is a German manufacturer of electric and muscular bicycles since 1992. Founded by former champion Mike Kluge in Cloppenburg, the brand started producing cyclocross bikes. The development continued with mountain bikes and then road bikes. After several years of planning, studies and tests (Focus owns a UCI Team protagonist in the mountain bike), the production has also extended to e-bikes, pedal assisted bikes. Focus is now one of the market leaders, with all types of products available to customers.