Founded in 1872, Pirelli is the world’s fifth largest tyre manufacturer based on revenues. With a presence in over 160 countries, the company now has 22 tyre manufacturing facilities on five continents and employs over 37,000 people. Pirelli is one of the leading manufacturers of high-end and performance tyres, and is striving to become the world leader in this segment by 2015. The company has always had a keen focus on research and development, investing around 3% of revenues each year in this area: one of the highest levels of research investment in the tyre industry. The goal is to constantly improve the quality of Pirelli products in terms of performance, safety and environmental impact, all in line with the company’s ‘green performance’ strategy. In pursuing these objectives, Pirelli always aims to unite financial profitability with social responsibility. Having been involved in motor racing since 1907, Pirelli is currently the single tyre manufacturer for Formula 1™ for the 2011-2013 championship seasons and for the World Superbike Championship. This is an important challenge in terms of technological innovation and is a key means of promoting the Pirelli brand.