Wheelset Mtb Wheel Wheels complete Reserve Bike Reserve was founded in 2014 by engineers from Santa Cruz Bicycles. The motivation was simple; they knew they could make the most durable, lightweight composite wheels and bike accessories on the market and were ready to back that claim with a lifetime warranty. So they did. Reserve was born with MTB wheels in 2017. At the time, carbon rims with a lifetime warranty were inconceivable. In 12 months, Reserve has leapt from being a little known brand to one of the most respected carbon wheel manufacturers in the mountain bike market. Encouraged by the positive reception on MTB, they quickly moved on to gravel. These bikes require a sophisticated carbon rim layout to maintain control and comfort. Not only strength, weight and durability matter, but ride quality as well. It's hard to recall another occasion when two iconic cycling brands like Santa Cruz and Reserve, with deep experience in their respective fields, took such a leap of faith to create something so collaborative. With engineering, racing and service as the foundation stones of this brand, Reserve products will always bring you back home.
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